Grover launches new brand TV campaign “Grover It”
    Grover launches new brand TV campaign “Grover It”
    News

    Grover launches new brand TV campaign “Grover It”

    Berlin, October 18, 2022. Grover, the leading provider of consumer tech, is set to launch a new TV brand campaign across Germany. The campaign consists of six video spots targeting several audiences based on their subscription behavior and rental motivations. The campaign will run cross-media on all German channels. While Foundry Berlin (Germany) served as the creative agency, Sugar Rush (Turkey) produced the campaign with direction from Ivo Mostertman and photography by Altug Ozan.
    Tim Navis, Vice President of Marketing at Grover: “Our ‘Grover It’ campaign was born entirely from a digital mindset, tapping into trends seen on various social media channels. Our goal was to lean into content that is enjoyed on platforms such as TikTok and Instagram, and translate that to an exciting brand expression through short and future-forward videos based on vertical footage. Developed with core data and insights, we looked at past campaign data, customer insights, and trending topics to define the content of our ads. The results can be seen in six exciting new videos, including a manifesto video. All ads will be rolled out on TV and on several online platforms in Germany, aiming to make ‘Grover It’ part of the everyday conversation.”
    Nishant John, Creative Director at Foundry: "When Grover approached us, we couldn’t have been more excited about their innovative and highly-flexible technology rental platform. Here at Foundry we found a common purpose with Grover’s mission to be the change we need to see in the world. From renting micro-mobility to mobile-phone tech, we see a better world as Grover sees it. We’re very honored to be invited by the Grover International Marketing Team to make it better, together. As a team, we knew we had a powerful idea when we could make Grover a verb, an affirmation that when you ‘Grover It,’ you get the best tech, without any negative impact of ownership. Now we’re excited to launch the ‘Grover It’ campaign in Germany and then continue to roll it out internationally.”
    By promoting a flexible and sustainable approach to tech ownership, Grover helps individuals and businesses alike to make the most out of their technology. So far, Grover has already put 845,000 devices into circulation. Renting tech with Grover means extending the life of a device, owning the experience without the purchase costs, and lowering overall carbon footprints.

    About Grover

    Grover is a global market leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to make exceptional technology more accessible, because technology is a basic human right. With Grover, subscribers get access to a wide range of over 5,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. Rentals are available on GROVER.COM. Grover is a pioneer in the advancement of the circular economy. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. For more information, visit www.grover.com.

    For more information about Grover, please visit www.grover.com.

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