Cowboy is the connected electric bike for urban riders and continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to power riders to map their own paths, through mindful movement that benefits all. Cowboy was founded in 2017 by startup entrepreneurs Adrien Roose, Karim Slaoui, and Tanguy Goretti and is headquartered in Brussels, Belgium. Winner of Eurobike 2017, Red Dot Bicycle Design Award 2018, and Red Dot Best of the Best Award for Product Design for C3 and C4 models, Cowboy operates in Austria, Belgium, Denmark, France, Germany, Italy, Luxembourg, the Netherlands, Spain, Sweden, the United Kingdom, and the United States.
Grover is the global leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to make exceptional technology more accessible, because technology is a basic human right. With Grover, subscribers get access to a wide range of over 5,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. Rentals are available in the U.S., Germany, Austria, the Netherlands and Spain at GROVER.COM, as well as in Germany through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn. Grover is a pioneer in the advancement of the circular economy. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. Grover has circulated over 800,000 devices in total. With total funding of around €1.2 billion to date and over 500 employees, Grover is one of the fastest-growing scaleups in Germany.
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