Leading consumer-tech subscription platform Grover launches eBikes and partners with Cowboy

30 September 2022

Berlin 30th of September 2022: Grover, the leading subscription provider for consumer tech, is responding to the rapidly-growing demand for new mobility solutions and is adding eBikes to its portfolio. To do so, the Berlin-based billion-dollar startup is teaming up with eBike manufacturer Cowboy. With its legendary bike models, the Belgian company is one of the pioneers of electrified bicycles and has won almost everything that can be won in bicycle product design—most recently, the Red Dot Best of the Best Award 2021.

Pedro Pinto, Director of Mobility, says, "Our mission at Grover is to make the latest tech accessible to as many people as possible through our flexible subscription models. We see a very strong demand for new mobility solutions, which is why we have added eBikes as new categories to our product range in both Germany and the Netherlands. People increasingly want to move through cities in an environmentally friendly and flexible way on a bike instead of in a car. We are therefore delighted to be able to offer our customers what are probably the best eBikes on the market in an attractive subscription model together with the market-leading eBike manufacturer Cowboy."

Cowboy is the connected electric bike for urban riders and has been revolutionizing the bicycle and mobility industry for some time. The eBikes consist of great design, comfortable pedaling assistance, easy operation and repair, an integrated phone holder with a wireless charger, and an app that is easy to connect via the cell phone. Most importantly, the Cowboy bikes come without buttons and gears—the device is controlled by a simple push of the pedal. The new Cowboy eBike C4 model also features a new drivetrain with 50 percent more torque, a new design with 200 custom parts, and the brand new Cowboy app. Thanks to its replaceable battery weighing only 2.4 kg and a range of up to 70 km, the Cowboy 4 easily helps riders cover longer distances and stay active daily.

Adrien Roose, CEO at Cowboy added: “At Cowboy, we strongly believe the electric bike is the way forward for people and the planet. Our ambition is to help our riders move freely and map their own paths in life, this is why we’re extremely excited to team up with Grover to bring our bikes to even more people.”

ABOUT COWBOY

Cowboy is the connected electric bike for urban riders and continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to power riders to map their own paths, through mindful movement that benefits all. Cowboy was founded in 2017 by startup entrepreneurs Adrien Roose, Karim Slaoui, and Tanguy Goretti and is headquartered in Brussels, Belgium. Winner of Eurobike 2017, Red Dot Bicycle Design Award 2018, and Red Dot Best of the Best Award for Product Design for C3 and C4 models, Cowboy operates in Austria, Belgium, Denmark, France, Germany, Italy, Luxembourg, the Netherlands, Spain, Sweden, the United Kingdom, and the United States.

ABOUT GROVER

Grover is the global leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to make exceptional technology more accessible, because technology is a basic human right. With Grover, subscribers get access to a wide range of over 5,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. Rentals are available in the U.S., Germany, Austria, the Netherlands and Spain at GROVER.COM, as well as in Germany through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn. Grover is a pioneer in the advancement of the circular economy. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. Grover has circulated over 800,000 devices in total. With total funding of around €1.2 billion to date and over 500 employees, Grover is one of the fastest-growing scaleups in Germany.

PRESS CONTACT Elisa Nenning elisa@grover.com

www.grover.com