Grover opens new chapter in its growth journey, Linda Rubin appointed as CEO

Berlin, 22. November 2023 - After founding the business eight years ago, Michael Cassau has decided to step down as CEO of Grover. Together with the Board, Michael believes the time is right for new leadership to come in as Grover prepares for an intense growth period that will see the company become a globally recognised brand.

He will step down immediately, handing responsibility to Chief Operating Officer (COO), Linda Rubin, who has been appointed CEO at interim. Michael will continue to serve the company as a member of the Board of Directors. Linda will be supported by a wider management team consisting of Michael Andersen as CFO, Esteban Escalante as CCO and Lucian Becher as Head of People and Chief Legal Officer.

Linda Rubin has served as the COO at Grover for the past two years, overseeing the company's daily operations, as well as leading its fundraising initiatives. With over a decade of experience in the financial services and banking sector, Linda initially launched her career as an investment professional in Frankfurt with Rothschild and later with JP Morgan Chase & Co. in London.

Michael is a visionary founder and has led us from humble beginnings to where we are today – the global leader in consumer-tech subscriptions, and one of Europe’s most promising tech companies. Aside from company success, Michael’s idea for Grover has spurred a global movement towards a subscription economy, something which has far reaching implications for both people and the planet.

Nazo Moosa, Managing Partner at Energy Impact Partner, Chairperson of the Board of Directors: “I want to place on record our heartfelt thanks to Michael for the outstanding leadership that has steered us to the position of global leader in recommerce, and to wish him continued success in his next chapter. I am grateful to Linda and the interim management team for taking on the leadership role and confident they’re the right people for the job.”

Michael Cassau, Founder of Grover: “Now is the right time for someone else to lead Grover in this next exciting chapter. That decision has not been easy for me, but it is the right one. I would like to thank the whole board for the support they have shown in my decision-taking. I have really enjoyed working with Linda over the past few years and am pleased Grover will be in such safe hands.”

Linda Rubin, CEO at interim at Grover: “I’m very pleased to be taking on the role after working closely with Michael for the past two years. I look forward to working with our fantastic team, forging new paths that drive our company into its next chapter.”

ABOUT GROVER

Grover is the global leader in technology rentals, enabling people and empowering businesses to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to make exceptional technology more accessible, because technology is a basic human right. With Grover and Grover Business, subscribers and companies get access to a wide range of over 8,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables, and smart home appliances on a flexible, monthly rental basis. Once a product rental period has ended, Grover’s service allows its users to return the product free of charge. They can also decide to extend the product rental length or exchange the product for something else. Grover Business even takes care of the tech procurement and management process so that companies can stay focused on growth. Rentals are available in the U.S., Germany, Austria, the Netherlands and Spain at GROVER.COM, as well as in Germany through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn. Grover is a pioneer in the circular economy: Its business model of renting out and refurbishing tech products contributes to devices being used more frequently and for a longer period. This increases the potential to avoid e-waste. To date, Grover has circulated over 1.2 million devices, employs over 400 people, and stands as one of the fastest-growing scale-ups in Europe. www.grover.com

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