Tech subscription pioneer Grover appoints Linda Rubin to COO and strengthens B2B leadership team
    Tech subscription pioneer Grover appoints Linda Rubin to COO and strengthens B2B leadership team
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    fLTR: Lisa Skowron Mota, Chief Revenue B2B Officer US - Linda Rubin, COO & CIO - Nicolas Cappiello, Chief B2B Officer

    Tech subscription pioneer Grover appoints Linda Rubin to COO and strengthens B2B leadership team

    Berlin/Miami, September 5, 2022: Berlin and Miami-based unicorn startup Grover appoints three executives to define the leadership structure for further rapid growth. Linda Rubin is promoted to Grover’s first Chief Operating Officer. In her new role, Linda will manage the day-to-day Grover Business, while continuing her current role as Chief Investment Officer and handling all M&A and fundraising activities of the company. Furthermore, Nicolas Cappiello joins Grover as Chief B2B Officer while Lisa Skowron Mota joins Grover as Chief Revenue B2B Officer for the US. Both worked for many years in leadership roles for LinkedIn, which will help underline Grover’s efforts to grow seamlessly into the B2B space.
    Michael Cassau, Founder & CEO Grover: “Grover is advancing the world to digital fluency and transforming the way people gain access to tech devices. Having started as a B2C business, we are now more and more also growing into the B2B space. B2B will soon account for a third of our revenue. With Lisa and Nicolas we have hired two sales experts that have successfully driven growth at LinkedIn and will help us to become the number one B2B player, too. Additionally, we have promoted Linda to our first COO. Linda is a wholehearted investment professional with expertise and experience from over 10 years in the financial services and banking world. But first and foremost she is a great leader in terms of performance and culture building. For this reason she is going to be our first ever COO, managing Grover’s day-to-day business, being accountable for more operational topics at Grover, taking on more responsibilities, and shaping Grover to a much greater extent. Additionally, she will continue to spearhead our equity capital markets transactions in the future. To Linda, congratulations on your new role and to Lisa and Nicolas, it’s great to have you on board.”
    Linda Rubin began her career as investment professional in Frankfurt for Rothschild and JP Morgan Chase & Co. in London. Over the last five years Linda worked in the German startup scene, namely for trivago as the DACH country developer.
    Linda Rubin, COO & CIO Grover: “I am hugely excited about the opportunity to manage one of the most promising startups in Germany as COO. Grover is redefining tech access for generations to come and I am grateful to be part of that journey and immensely proud of our amazing team here, working so hard every single day to continue this tremendous success story.”

    About Grover:

    Grover is the global leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to make exceptional technology more accessible, because technology is a basic human right. With Grover, subscribers get access to a wide range of over 5,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. Rentals are available in the U.S., Germany, Austria, the Netherlands and Spain at GROVER.COM, as well as in Germany through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn. Grover is a pioneer in the advancement of the circular economy. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste.

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